

Of course I am afraid, who's not
Saturday afternoon, tea with a good friend. We are having a lovely women's talk, updating each other since we have not met for a long...


So much time, so little time - about getting things done
It's amazing how little time we have when we have plenty of time. The first priority to be addressed when starting my new ASYA life, is...


(Dis)connected - about connectivity vs proximity
7.30 am, the boutique opens, the first customer is stepping in. I quickly check my skirt, wear the first smile of the next 8 hours and...


Leveraging seniority - about how to deal with young people at work
The decision of partnering with my youngest sister, a creative and kicking designer born in the late eighties, strongly motivated me to...