Slow down to fit in
Around this time, two years ago, I was spending my last days at Johnson Controls. Since then, my life apparently slowed down. I almost...
Move Talk batte Small Talk e High Talk.
Nel suo libro "Das Arroganzprinzip", Peter Modler descrive molto bene i tre livelli di comunicazione nel conflitto: High Talk, Small...
Landing page: lo spartiacque tra contatto e abbandono
"Una campagna senza landing page è come una fiera senza biglietti da visita." L'argomento di oggi è la "landing page". Per la persona...
Trucchi del mestiere di chi scrive per il web
In occasione della festa delle donne, debutto con il primo articolo in italiano su LinkedIn e condivido alcuni trucchi del mestiere di...
Questions to stress-check your communication project
"To communicate effectively you need to know the difference between talking about yourself and talking about your customer's self." When...
Lesson from a beggar
It was saturday late morning. My husband and I were at a traffic light in the city centre. As usual, a beggar was collecting money. We...
Today I lied again
Confessions of a general manager. Today another employee resigned. Today I lied again. Lied to those employees who stay, to our customers...
Insights about FaceBook pages for business
"Having a FB Page is about having a long term and long distance relation with your most demanding customers." When considering to open...
Are your shop assistants advising or just cashing?
How do you explain to your sales assistants the difference between cashing, selling and advising? In 2008 I was in charge of a team of...
How I knew it was time for a big new beginning
It all started in the summer of 2012. All of a sudden - or maybe not really suddenly - I felt disconnected. Two years ago I was 38,...
